Nollywood

Nollywood

LAGOS (Nigerian Bulletin)– Nigeria’s former Head of State, Gen. Ibrahim Babangida popularly known as IBB has showed interest in the Nollywood industry and urged the federal government to do same as it can pose a great deal to the country.

At a conference held in Abuja on Wednesday, IBB said that the Nollywood industry could serve as a tool to promote the country’s highly cherished cultural values and attract foreign investors to the country.

“Nollywood can be deployed as a veritable tool for cultural diplomacy and social re-engineering. Through films, our rich and diverse cultural heritage and achievements can be projected and promoted to attract tourists and investors the way foreign films have been effectively used to promote India and American national interests,” he said.

He added that, “This policy opened up the entertainment space and massively encouraged creativity. Check the records of the industry between the pre-1986 SAP era and the post-1992 deregulation experience. Nollywood exploded in the Nigerian society and the economy crossing our national borders into the African continent, America and Europe.”

Represented by Alhaji Ismail Ibrahim, a former board chairman of NICO, he disclosed the theme of the conference as; “Repositioning Nollywood for the Promotion of Nigeria’s Cultural Diplomacy and National Security”.